03 / AUDIENCES & CREATIVE

Targeted advertising

We test which audiences and messages respond to your offer. We launch and manage campaigns, update creative hypotheses and help develop advertising using enquiry data.

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IN FOCUSDifferent angles. One shared idea.
ABOUT THIS SERVICE

What it is and how it works

Targeted advertising uses paid social placements and the audience and delivery settings available on each platform. It helps test demand, introduce a product and reach interested people again where technically and lawfully possible.

WHEN IT HELPS

From challenge to plan.

For businesses launching a product, testing an offer or building a consistent approach to paid social advertising.

  • An audience and advertising hypothesis map
  • Campaign structure and budget plan
  • Briefs, contractor coordination and agreed advertising materials
  • Target-event and enquiry-routing checks
  • A test report with decisions for the next stage
WHAT THE WORK CAN INCLUDE

Offer & segments

We identify audience motivations and develop messages for different buying situations.

Creative & content

We develop messages and briefs for design, video and other formats. Our contractor experience helps us coordinate production, approvals and material updates for further tests. Production scope is agreed before launch.

Campaigns & audiences

Objectives, geography, placements and available audiences. Customer-data use requires agreed grounds and appropriate access.

Enquiry quality

We assess the journey from impression to enquiry and available sales-team feedback alongside click data.

HOW WE WORK

  1. Hypotheses

    We review the product, segments and previous data. We agree who to reach, what to say and which action will count as a test outcome.

  2. Creative & testing

    We prepare agreed materials, check landing pages and enquiry tracking, and launch campaigns within the budget.

  3. Support & further testing

    We compare audiences, messages and formats, considering the quality of the data collected. We adjust campaigns, suggest new ideas and plan the next materials.

FAQ
How does this differ from SMM?

Targeted advertising manages paid delivery and testing. SMM covers regular content, profiles and audience interaction. They can be commissioned separately or combined.

Do we have to install a pixel?

Measurement depends on the objective, platform and data requirements. We agree events, integrations and necessary privacy settings before launch.

Let’s start with your context.

Your website, market, current situation and goals are enough for a first conversation.

Discuss your project

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Tell us about your project.

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What happens after your enquiry

  1. Introduction

    We discuss your business, challenge and expectations, and work out whether we are a good fit.

  2. Discovery

    We clarify the context, available data and priorities, then agree what needs exploring before we start.

  3. Proposal

    We agree on the scope, next steps, timing and budget before the work begins.

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