Search campaigns
Keyword research, query grouping, negative keywords and ads that match the user’s intent.
02 / PAID SEARCH
PPC & contextual advertising
We launch and manage advertising around existing demand. Queries, ads, landing pages and measurement work together, with regular campaign reviews and proposals for the next tests.
Discuss your projectABOUT THIS SERVICE
What it is and how it works
PPC is an advertising model in which you pay for clicks. Contextual advertising can reach people searching for a relevant product or service and use suitable formats on other placements. The campaign mix depends on your objective and market.
WHEN IT HELPS
From challenge to plan.
For businesses with existing demand that want to launch paid acquisition or understand spending in their current campaigns.
- An advertising audit or initial launch plan
- A map of search queries and negative keywords
- Campaign structure and agreed ads
- Event setup and checks from click to enquiry
- Regular reporting on spending, enquiries and upcoming changes
WHAT THE WORK CAN INCLUDE
Shopping & display
We assess suitable shopping, display and remarketing formats. Feed preparation and audience requirements are agreed separately.
Landing pages & conversions
We check the connection between ad and page, forms and target events. Website changes needed for launch are identified beforehand.
Campaign management & development
Budget control, query analysis, ad testing and reporting on an agreed schedule. For new formats, we define creative requirements and coordinate production with your team or contractors.
HOW WE WORK
Demand & budget
We clarify the offer, geography and target action. We check demand, landing pages and measurement, then agree a test budget.
Setup & launch
We build campaigns, check ads, journeys and events, and submit the advertising for platform review.
Support & optimisation
We regularly analyse queries, spending and available enquiry data. We adjust structure, bids and messages, suggest new tests and brief contractors on the materials required.
FAQ
Is advertising spend included in your fee?
The proposal separates platform spending from campaign work. We agree spending limits and payment arrangements before launch.
When will the first sales arrive?
Launch depends on website readiness, access and platform review. Sales also depend on demand, your offer and how enquiries are handled; we do not guarantee a first-sale date.
Let’s start with your context.
Your website, market, current situation and goals are enough for a first conversation.