Strategy & profiles
Audiences, each channel’s role, profile information and consistent brand presentation.
04 / CONTENT & SOCIAL CHANNELS
SMM & social media management
We give your social presence a consistent working structure. We define themes, formats and communication rules, prepare content and assess how your audience responds.
Discuss your projectABOUT THIS SERVICE
What it is and how it works
SMM is marketing through social networks, from a channel’s role and profile setup to regular publishing and conversations. It brings content, presentation and an approval process together so the channel serves a business purpose.
WHEN IT HELPS
From challenge to plan.
For teams that need consistent social communication rather than occasional posts without a shared direction.
- A review of profiles, audiences and competitors
- Channel roles and content themes
- A publishing plan and agreed materials
- Response rules and an enquiry handover process
- A work summary with content findings
WHAT THE WORK CAN INCLUDE
Content & contractors
Themes, copy, visual materials and video briefs. We have experience working with content creators and producers, and can coordinate production and approvals. Shoots and more involved production have separately agreed scopes.
Communication
Responses to common questions, moderation and a process for routing more complex enquiries to the business.
Reporting & paid support
Assessment of responses and target actions. Paid promotion can be added under a separate plan and budget.
HOW WE WORK
Channel role
We define the audience, objectives and topics where the brand has real expertise. We agree channels, working rhythm and available resources.
Preparation & publishing
We prepare content and creative briefs, and coordinate your team and external contractors. We agree facts and visual presentation with you, then publish to the plan.
Conversation & adjustment
We collect questions and reactions, route enquiries and review themes and formats using available data.
FAQ
Do you produce all the content yourselves?
We first establish which materials already exist and what needs to be made. We work with your team and contractors, with experience coordinating creative and content work. Photography, video, shoots and production responsibilities are specified in the scope.
Is follower count the main metric?
Metrics follow the channel’s role: questions, visits, enquiries or content interaction. Follower growth alone does not explain the value to the business.
Let’s start with your context.
Your website, market, current situation and goals are enough for a first conversation.