Articles & media placements
Content about a product, subject or area of expertise. Paid and editorial formats are considered separately, with their terms agreed.
08 / MEDIA & COMMUNICATION
Digital PR, media & influencers
We find topics, outlets and formats for your brand’s communication. We coordinate articles, press materials, expert comments and creator collaborations for a defined audience.
Discuss your projectABOUT THIS SERVICE
What it is and how it works
Digital PR develops a brand’s presence in online publications and creator channels. It turns relevant stories, facts and expertise into articles, news, expert comments or creator collaborations for a defined audience.
WHEN IT HELPS
From challenge to plan.
For companies with news, expertise or a product to share more widely that need a publication plan and a consistent approach to media work.
- A communication brief and priority topics
- A media plan and creator or outlet shortlist
- Articles, press materials or expert comments
- Agreed placement terms and formats
- Coordination of content, revisions and publications
- A coverage register and summary of available metrics
WHAT THE WORK CAN INCLUDE
Press releases & news
News structure, facts, quotes and distribution materials. Preparing a press release does not mean it will automatically be republished.
Expert comments
Responses to journalist requests through HARO-style opportunities and direct outreach. We work with the actual expertise of your business representatives.
Bloggers & influencers
Creator selection, briefs, integrations and content coordination. Audience, disclosures and available metrics are agreed for each collaboration.
HOW WE WORK
Story & outlets
We establish what your brand can credibly say and who needs that information. We select publications, creators and formats by audience, subject and terms.
Materials
We prepare content, verify facts and agree spokesperson involvement and usage terms.
Publication
We coordinate release and collect actual links and available performance data.
FAQ
How do paid and editorial placements differ?
Paid formats involve agreed commercial terms. In editorial coverage, the publication decides independently whether and how to use material. We establish the format before starting.
How do you assess the outcome?
Through actual publications, adherence to the agreed format, referral visits and other available data. Estimated reach is distinguished from verified metrics.
Let’s start with your context.
Your website, market, current situation and goals are enough for a first conversation.