Marketing analytics
Enquiry sources, events and connections to subsequent actions. We define metrics alongside the questions the report needs to answer.
11 / DATA & PROCESSES
Analytics, integrations & automation
We connect data sources, tools and the actions between them. We help you follow an enquiry’s journey and turn repetitive tasks into agreed workflows.
Discuss your projectABOUT THIS SERVICE
What it is and how it works
Analytics explains what is happening across marketing and operations. Integrations connect data sources and tools; automation carries out agreed actions when defined conditions are met. Together they reduce manual data handling and give decisions a clearer basis.
WHEN IT HELPS
From challenge to plan.
For teams that compile reports manually, move information between tools or cannot connect marketing activity to enquiries and subsequent actions.
- A map of data sources and current processes
- An event, metric and data-quality checking plan
- Configured integrations within the agreed scope
- Automated workflows with triggers and error handling
- A report or dashboard for agreed metrics
- Documentation, checks and a team handover
WHAT THE WORK CAN INCLUDE
CRM & tools
Moving agreed data between forms, CRM, spreadsheets and other tools. Feasibility depends on available APIs and system terms.
Repetitive operations
Enquiry routing, notifications, record updates and report preparation. Each action has defined triggers and exceptions.
Reliability & access
Minimum necessary permissions, data validation, retries and error notifications. Ongoing maintenance is agreed separately.
HOW WE WORK
Map & logic
We document systems, owners, data and the manual operations that need to change. We agree events, fields, access rights, transfer rules and behaviour when something fails.
Connect
We configure integrations and workflows, then test them against agreed examples.
Handover
We document operation, status checks and the team’s response when a workflow needs attention.
FAQ
Can any two tools be connected?
It depends on APIs, access rights, data structure and provider limitations. We check feasibility before agreeing implementation.
Who monitors the workflows after launch?
We provide documentation and an agreed response procedure. Monitoring, support and changes can be a separate scope; they are not assumed automatically.
Let’s start with your context.
Your website, market, current situation and goals are enough for a first conversation.