Meta Ads
Campaign setup and ongoing advertising management on Instagram and Facebook.
CASE STUDY / SUSHI SKY
Sushi Sky.
From marketing strategy to advertising, data and the next hypothesis.
THE CHALLENGE
Bring marketing around the order.
For Sushi Sky, we combined the development of a complete marketing strategy with ongoing advertising management and website order analytics.
- Strategy
- Advertising campaigns
- Order data
OUR WORK
Channels and measurement in one system.
Google Ads
Campaign setup, management and continued work on advertising performance.
GA4 + Measurement Protocol
Analytics setup and conversion data transmission through Measurement Protocol.
Meta Pixel + Conversions API
Meta Pixel setup and event transmission through Conversions API to measure advertising results.
AN APPROACH THAT WORKED
Interface language is part of a person’s context.
We segmented creatives and ads by the user’s interface language. This approach helped lower the cost of a website order conversion, increase CTR and grow the total number of orders.
THE RESULT
Three changes that matter to the business.
- Lowercost per order conversion
- Higherad CTR
- Moreorders
The work continues after launch.
We continue to manage Sushi Sky advertising in Meta Ads and Google Ads. Strategy, campaigns and data remain connected parts of the marketing work.
BRAND WEBSITES
Need a shared plan for advertising and data?
Tell us about your business and current channels. We’ll discuss how to bring strategy, campaigns and measurement together.